Fueling Dreams. Connecting Talent.
Strategic representation. Purposeful partnerships. World-class execution.
At TSE, we’re reimagining what boutique sports and entertainment representation. With offices in Toronto and Miami, we connect elite athletes, creators, and visionary brands through strategic partnerships and bold, personalized representation. From Olympic podiums to global brand activations, we assist talent in reaching their full potential — and bring our partners along with us.
Our Mission
Our mission is to unlock opportunities through bold strategies, expert insights, and authentic connections. We build lasting relationships grounded in creativity, data, and personalized service — empowering talents and brands to grow together.
Who We Are
Talent Division
We represent elite athletes, creators, and influencers across three distinct verticals:
Tonbara Sports – Management for Olympic and professional athletes
Tonbara Influencers – Digital creators and content-driven brand strategy
Tonbara NIL – Collegiate talent, harnessing name, image, and likeness value
Sponsorship Division (Powered by SponsorshipNext)
We assist brands, teams, and properties in maximizing their commercial value. Our services include:
Strategic sponsorship consulting
Management of naming rights
Strategy for sales and activation
Valuation modelling and data-driven ROI insights
What Distinguishes Us
Personalized Representation
Boutique by design. Each client receives personalized attention, strategy, and support.
Strategic Partnerships
Insights meet creativity. We connect the right talent with the right brand—at the right time.
Global Reach
From North America to global markets, we operate across borders with impact and agility.
Why Work With Us?
Whether you’re an Olympic athlete, an emerging creator, or a brand poised to make bold moves, we are your partners in success. Let’s discover what’s next.
Leadership Team
Patrik
Founder & CEO
FIBA, PWHL & Senior Talent Agent
As the Founder and CEO of Tonbara Management Group, Patrik leads a boutique agency that is redefining how talent and brands connect. With over 10 years of experience in brand strategy, rights management, and agency leadership, he has established a reputation for crafting impactful partnerships across sports, entertainment, and culture.
His career includes roles at Rogers, Toronto FC, and leading agencies, where he developed innovative sponsorship models and enhanced athlete narratives on global platforms. FIBA-certified and a registered PWHL agent, Patrik focuses on athlete representation, NIL strategy, and commercial deal-making — providing hands-on, strategic support to each client. At his core, he advocates for bold talent and fosters lasting partnerships grounded in creativity, trust, and measurable value.
Lee
Manager, Partnerships - SN
As the Manager of Partnerships at SponsorshipNext, Lee combines a strategic mindset with a results-driven approach to create impactful sponsorships. Starting his career in project management within the federal government, Lee honed his expertise in stakeholder engagement and complex project execution. His transition to the agency side has significantly benefited clients, including city venues and public attractions, by aligning partnerships with their unique goals and audiences.
Lee’s in-depth knowledge of partnership agreements and social networking allows him to secure sponsorships that boost brand visibility and deliver measurable ROI. His skill in crafting tailored proposals and managing multi-faceted activations ensures outcomes that resonate with both sponsors and audiences. Lee is a vital contributor to the agency’s mission of connecting brands with opportunities that foster meaningful impact.
Managing Partner - SponsorshipNext
Bill brings over 25 years of leadership and branding experience to the team, having held positions as Managing Director of NBA Canada, Marketing Director at Labatt, and COO of The Vision Group. He has founded and successfully exited three startups: Get Tickets E-Solutions Inc., Token Mobile Inc., and REVXM Inc.
As a former Managing Partner of Sponsorship Canada, Bill is a strategic thinker and a people person, with strong connections and a thorough understanding of sponsorship strategy, the sales process, and developing enduring partnerships. Bill is key in strategy, influencer marketing, and third-party sponsorship sales at SponsorshipNext.
Bill
Support Staff
Donovan
Senior Advisor - TMG
Globally recognized as one of the greatest sprinters of all time, Donovan Bailey has transcended sports with his legacy of excellence, leadership, and influence. Bailey’s expertise, coupled with his decades of experience in both athletics and business, will provide invaluable insight to TSE’s expanding roster of athletes, influencers, and partners.
Degen
Talent & Partnerships Associate
As a Talent Relations and Partnerships Associate at TSE, Degen has a strong background in event marketing and a commitment to creating meaningful experiences.
A graduate of George Brown College’s Sports and Event Marketing program, Degen smoothly transitioned into the dynamic world of sponsorship and talent management after beginning his career in corporate events. During that time, he cultivated a keen understanding of client needs and a true talent for bringing events and marketing to life. Degen combines this invaluable experience with his genuine passion for sports and lifestyle.
Jacob
Associate Manager, Partnerships - SN
Jacob Beech is a results-oriented professional who combines data-driven decision-making with a relationship-first approach. He began his career in the baseball agency industry before moving to the property sector, where he specializes in partnership sales, valuations, and wealth management.