Strategic representation. Purposeful partnerships. Global execution.

At Tonbara Sports & Entertainment, we redefine modern representation—from Olympic podiums and pro leagues to NIL deals and digital brands. With offices in Toronto, New York and Miami, we provide hands-on, world-class support to elite athletes, emerging creators, and game-changing partners.

Our boutique model allows for unmatched personalization, while our reach and reputation open doors on every level—from NCAA recruiting tables to international boardrooms.

Our Mission

To unlock opportunity and empower growth through bold strategy, creative precision, and authentic, global relationships. We partner with driven athletes and visionary brands to shape legacies—on and off the field.

Who We Are

Talent Division
We manage the careers of elite athletes, creators, and collegiate stars through three focused branches:

Tonbara Sports — Olympic + pro athlete representation and global contract strategy
Tonbara NIL — College athletes maximizing name, image & likeness opportunities
Tonbara Influencers — Creators and media talent scaling their brand and platform

Sponsorship Division (Powered by SponsorshipNext)

We assist brands, teams, and properties in maximizing their commercial value. Our services include:

Strategic sponsorship consulting
Management of naming rights
Strategy for sales and activation
Valuation modelling and data-driven ROI insights

What Sets Us Apart.

Personalized Representation

Boutique by design. Every client receives a tailored strategy and full-spectrum support.

Strategic Brand Pairings

We connect athletes with authentic, high-impact brand partnerships that last.

Cross-Border Agility

With hubs in Canada and the U.S., as well as clients worldwide, we navigate complexity with confidence.

Why Work With Tonbara?

Whether you're an Olympic hopeful, NCAA athlete, professional competitor, or brand ready to activate big ideas, we bring clarity, creativity, and championship energy to every relationship.

Let’s create what’s next.