The Agency

WE ARE

TONBARA

Career Architects. Negotiators. Strategists.
We are the agency that works harder than you compete.

BUILT ON
INSIDER
KNOWLEDGE

Tonbara Sports & Entertainment was founded on a simple belief: athletes deserve representation that truly understands the industry from both sides of the table.

Our team includes alumni of Pro Sports front offices, NBA Canada, Rogers, and Labatt, as well as former Pro Athletes — giving our sports division an edge that pure agency backgrounds simply cannot match.

We hold licenses from FIFA, FIBA, the NBA, and the PWHLPA, representing top athletes across hockey, soccer, basketball, track and field, football, and Olympic sports. Our offices are located in Toronto, Miami, New York, and Los Angeles, placing us in key locations where major deals happen.

We call ourselves career architects because that's exactly what we do.
Every contract negotiated, every transfer facilitated, every endorsement evaluated — it's all in service of a longer plan. Your plan.

Work With Us ->

HOW WE
OPERATE

Professional contract negotiation and career strategy are our primary value propositions. Brand deals and marketing are tools in service of a career — not the goal itself.

CAREER FIRST

We have sat in front office chairs and negotiated across the table from them. That perspective shapes every approach we take on behalf of our athletes.

INSIDE KNOWLEDGE

Short-term maximization at the expense of long-term opportunity is a trap. We plan for the full arc of a career — including what comes after the game.

LONG VIEW

Our cross-discipline expertise means PWHL athletes benefit from NBA negotiating lessons, and track athletes benefit from soccer transfer know-how.

MULTI-SPORT

From the first contract to the final clause, we handle the complexity — so athletes can focus entirely on performance.

FULL SERVICE

We believe athletes should understand every decision being made on their behalf. No surprises, no fine print — just clear communication at every stage.