Representing NCAA Athletes with Purpose and Power

From NIL deal strategy to school pay insights and pro-level transitions, Tonbara NIL is built to guide student-athletes through today’s evolving college sports economy.

What We Do

  • We negotiate school-approved, clearinghouse-compliant NIL opportunities with real brand value.

  • Build your platform with purpose—from social content to media coaching.

  • We help evaluate which schools invest in which sports—and how to use that data.

  • We map your long-term route from NCAA to FIBA, Olympics, PWHL, or WNBA.Description text goes here

  • Protect your eligibility and prepare for life after sport with expert advisors.Item description

Who We Represent

NCAA student-athletes (all D-I, Olympic, and revenue sports)

  1. International athletes playing at U.S. colleges

  2. Women’s athletes building NIL value in rising sports

  3. High school seniors preparing for NIL in 2025–26

FAQs

Will NIL deals affect my scholarship or eligibility?

No. When structured correctly, NIL deals are fully allowed under NCAA rules. We work within your school's compliance system and NIL-Go (the new clearinghouse) to protect your eligibility at every step.

Do I need a big social media following to benefit from NIL?

Not at all. Brands also value your sport, market, audience alignment, and potential. We help athletes at all levels monetize authentically, even without viral follower counts.

What’s the difference between a personal NIL deal and school pay?

Personal NIL deals are between you and a brand. School pay comes from your university’s new revenue-sharing model (starting in 2025–26). We help you navigate both strategically.

What types of NIL deals do you help with?

Social media brand campaigns

  • Apparel + sneaker sponsorships

  • Licensing and merch collabs

  • Paid appearances

  • Podcast and media deals

  • Local endorsements

We also vet every contract to ensure it's compliant and valuable.

How is Tonbara different from other NIL agencies?

We’re not just a marketing agency. We’re a global representation firm with:

  • FIBA & Olympic experience

  • Pro-level transition planning

  • Legal and financial education support

  • Long-term branding strategy

You’re not a quick deal—you’re a long-term client.

I’m not a D-I football or basketball player—does NIL still matter for me?

Yes. We’ve worked with Olympic hopefuls, women’s hockey stars, track athletes, and creators. If you bring value, we help you package and monetize it, regardless of sport.

Do you know if my school will help me with this?

Some schools offer NIL education or clearing portals, but can’t represent you. That’s where we come in: we represent you, not the institution.

What’s your fee or commission structure?

We work on a commission basis (no upfront cost), and only earn when you earn. We also cap fees to align with NCAA/state compliance guidelines.

What happens after college?

We help you explore professional opportunities or as a content career. You don’t need a new agent after graduation—we’re with you for the long run.