Where talent

aligns with strategy.

We are a modern-day
representation agency.

Tonbara bridges elite athletes and innovative creators with strategic brand opportunities.

Whether you're striving for Olympic gold, a championship ring, or millions of views — we build a pathway to achieve lasting impact.

HOW WE WORK

Talent First, Strategy-always.


Everything starts with trust and vision. We prioritize long-term growth, career alignment, and authentic brand storytelling.

Athletes + Creators

  • Athletes — Olympians, world champions, and professional league talent

  • Creators — digital influencers, hosts, and on-air personalities

    Each group receives tailored representation, strategy, and brand management.

Integrated Approach

We blend sports marketing, influencer strategy, and media expertise to build robust, future-proof careers.

OUR DIFFERENCE

Built to Scale.
Designed to Keep It Personal.

We operate globally, with offices in Toronto, New York, and Miami; however, our team remains a tight-knit, agile, and deeply involved group.

Culturally Connected

We don’t just follow trends — we help shape them. Our work operates at the crossroads of sport, media, and culture, powered by our close ties to athletes and creators who lead these movements.

Hands-On. High-Impact.

From contract negotiations to content campaigns, we’re involved at every level — maximizing opportunities and minimizing noise.