@tonbarasports
BEYOND
THE CONTRACT
Your playing contract is one part of your career. The rest- your brand, your deals, and your platform- is what we build. Tonbara’s marketing team works with athletes across a dozen sports, including athletes whose playing contracts sit with another agency
WHO WE
WORK WITH
Tonbara Athletes
Marketing built into your representation. Every Tonbara client has access to the full marketing suite — from brand deals to content to PR — all coordinated with their career strategy.
FULL-SERVICE
Co-Represented Athletes
Already have a contract agent? We work with them as your dedicated marketing partner, where your current agreement allows it, and we keep your agent in the loop before anything is signed. We never touch your playing contract. We build everything around it.
WE WORK ALONGSIDE
THE MARKETING SUITE
Five capabilities, one team. The complete off-field business of being a professional athlete — handled.
Brand & Endorsement Deals
Sourcing, negotiating and structuring partnerships that fit your identity and are priced on your real value, not just your follower count.
01
NIL
For university and college athletes 18 and over: NIL strategy and deal execution built around your eligibility rules, with compliance documented before anything is signed.
02
Social & Content
Building and managing your platform: content strategy, production, and audience growth across channels.
03
04
Appearances & Community
Booking appearances, camps, and community work to deepen your connection with fans and markets.
05
Media & PR
Press strategy, media training, announcement rollouts, and reputation management.
Your contract agent handles your playing deal. We handle everything off the field. Clear boundaries, coordinated effort, and one less thing for you to manage.
For athletes, it means a dedicated marketing team without changing representation. For agents, it means a trusted partner who enhances your client's value — not a competitor for it.
WE STAY IN
OUR LANE
-
Your agent keeps your playing contract and stays informed on every commercial deal. Nothing we sign conflicts with your league or club obligations.
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WHY TONBARA FOR MARKETING
Relationships across hockey, basketball, soccer, football, track and podium sports, and with the brands that follow each one.
01
Multi-Sport Reach
A built-in production and design capability so campaigns move fast without outside agencies.
02
In-House Content
Career-First Thinking
Marketing serves the long career, never at its expense. We protect your image as carefully as your income.
03
Four-Market Footprint
Toronto, Miami, New York, and Los Angeles — proximity to the brands, leagues, and media that matter.
04
LET’S BUILD
YOUR BRAND.
Whether Tonbara represents your contract or not, we can represent your business off the field.