Ethan Ballek Partners with AXE for FIFA World Cup 2026 Campaign

Tonbara Sports & Entertainment is proud to share that client Ethan Ballek has partnered with AXE as part of the brand’s FIFA World Cup 2026™ campaign.

As an official sponsor of the FIFA World Cup 2026™, AXE is rolling out a holiday-focused initiative centred around its World Cup gift sets, fan engagement, and a global sweepstakes offering supporters the chance to win FIFA World Cup tickets. Ethan was tapped to help bring the campaign to life through authentic, soccer-first content distributed across his social platforms.

A lifelong football fan, Ethan’s involvement in the campaign aligns naturally with both the sport and the cultural moment building toward 2026. His content highlights AXE’s World Cup gift sets available at Sam’s Club while engaging fans in the excitement of the upcoming tournament.

The partnership reflects AXE’s continued investment in sport, culture, and next-generation athletes. It marks another strategic brand collaboration for Ethan as he continues to grow his commercial footprint off the pitch.

Tonbara remains focused on aligning athletes with global brands in ways that are authentic, performance-driven, and scalable as significant moments like the FIFA World Cup 2026 approach.