Tonbara Sports & Entertainment has acquired Deion Adams Representation to establish a dedicated basketball division.
FOR IMMEDIATE RELEASE
Tonbara Sports & Entertainment has acquired Deion Adams Representation to launch a dedicated basketball division.
Toronto, ON — June 17, 2025 — Tonbara Sports & Entertainment (TSE), a leading multi-sport talent representation and commercial strategy firm, is proud to announce its acquisition of Deion Adams Representation, including its complete client portfolio, as part of the official launch of TSE’s new Basketball Division. This strategic acquisition reinforces TSE’s commitment to enhancing its athlete-first model in professional basketball. It builds upon the agency’s established track record in Olympic sports, NIL, and global commercial partnerships.
As part of the acquisition, Deion Adams, NBPA Certified Player Agent and founder of Deion Adams Representation, has joined TSE as Vice President of Basketball. Deion brings his diverse roster of professional and collegiate basketball clients, NIL talent, and proprietary recruiting systems under the TSE banner, positioning the new division for immediate impact and accelerated growth.
“Acquiring Deion’s practice and welcoming him as a senior leader aligns perfectly with TSE’s vision for authentic, world-class representation,” said Patrik Darabont, Founder & CEO of Tonbara Sports & Entertainment. “His entrepreneurial mindset, personal playing background, and commitment to client success fit exactly how we build our divisions: precise, athlete-first, and ready to scale.”
Deion Adams added:
I’ve built my practice from the ground up with a deep belief in putting athletes first and guiding them with integrity at every step. Joining Tonbara gives me the structure, resources, and global reach to scale that mission to a new level. I couldn’t be more excited to build something special with Patrik and the team — and to deliver even greater results for our players and their families.
About Deion Adams:
Deion Adams is an NBPA Certified Player Agent with a deep passion for basketball, shaped by his experience as a former collegiate and professional athlete. Known for his strategic career guidance and ability to build genuine relationships, Deion has earned a respected reputation for supporting athletes through contract negotiations, Name, Image, and Likeness (NIL) deals, and significant professional transitions. His forward-thinking approach and commitment to athlete empowerment make him a dynamic leader in the sports representation industry.
Effective immediately, all athletes previously represented by Deion Adams Representation will now receive full-service support through Tonbara Sports & Entertainment’s expanded infrastructure. The Basketball Division will focus on talent development, transfer portal recruitment, and innovative monetization strategies, supported by TSE’s FIBA licence and cross-sport commercial expertise.
About Tonbara Sports & Entertainment
Tonbara Sports & Entertainment is a boutique, athlete-first agency specializing in talent representation, sponsorship strategy, and commercial partnerships. Headquartered in Toronto, Miami, and New York, TSE is licensed by FIBA and is trusted by Olympians, professional athletes, and student-athletes across North America and beyond.
For media inquiries, partnership opportunities, or to learn more about TSE’s new Basketball Division, please contact:
Media Contact:
Patrik Darabont
Founder & CEO
patrik@tonbarasports.com
www.tonbarasports.com