Fueling Dreams.
Building Futures.
Representing Icons.

From NCAA athletes and Olympic hopefuls to international pros and global brands—Tonbara Sports & Entertainment is where talent meets strategy.

Global offices: Toronto | New York | Miami

Who We Work With

RBC

Live Nation

Carlsberg

Rogers

Kraft

Bauer

Left On Friday

Asics

Master Class

Scotiabank

Telus

LSKD

Suunto

Citizen Watches

Bulova

Jaguar Land Rover

Flow

Freed Resorts

Alpine F1

Aston Martin F1

Athletic Greens

Head

Oakley

Heineken

Hyundai

Alo

McDonald's

Manmade

Catalyst

RBC Live Nation Carlsberg Rogers Kraft Bauer Left On Friday Asics Master Class Scotiabank Telus LSKD Suunto Citizen Watches Bulova Jaguar Land Rover Flow Freed Resorts Alpine F1 Aston Martin F1 Athletic Greens Head Oakley Heineken Hyundai Alo McDonald's Manmade Catalyst

Empowering Talent. Building Partnerships. Changing the Game.

At Tonbara Sports & Entertainment, we elevate athletes, shape global careers, and foster impactful brand partnerships. From Olympic podiums and professional leagues to the evolving NIL landscape, we guide elite talent and iconic brands through every step of their journey.

Our the team brings world-class expertise in:

• NIL and collegiate representation

• Olympic and international professional contracts

• Sponsorship and naming rights strategy

• Brand building for influencers and creators

Whether you’re an NCAA athlete preparing to go pro, an Olympian seeking global exposure, or a brand ready to align with excellence, Tonbara is where performance meets purpose.

Every client is different. Our results are not: personalized support, creative execution, measurable success.

Connecting Talent and Brands for Optimal Impact

Talent Representation & Management

We represent the future of sport. Whether you're an Olympic athlete, a rising NCAA star, or a global content creator, Tonbara provides full-spectrum support through our three specialized branches:

  • Tonbara Sports – Pro & international athlete representation

  • Tonbara NIL – NCAA athletes & NIL strategy

  • Tonbara Influencers – Creators & emerging digital talent

Professional & Olympic-level representation

NIL (Name, Image & Likeness) strategy + school-compliant deal management

Career development + brand deal negotiation

Legal, financial, and transition advisory

Sponsorship & Partnership Division

Through SponsorshipNext, we unlock the power of data-driven partnership consulting, delivering tailored strategies that drive exposure, engagement, and revenue for our clients and brand partners.

Strategic sponsorship and activation planning

Naming rights & licensing management

Sponsorship valuation + asset optimization

Tangible ROI through analytics-backed insights

Let’s Turn Your Vision into Reality

Contact us today to explore how we can work together.