Olympian Molly Simpson Elevates Global Partnership with NOLOGO Racing for 2026
TORONTO, ON – January 8, 2026 – Tonbara Sports & Entertainment is pleased to announce that Canadian Olympic BMX sensation Molly Simpson has signed a significant partnership extension with NOLOGO Racing. The upgraded one-year agreement elevates Simpson to an official Global Brand Ambassador for the 2026 season.
Effective through December 31, 2026, the expanded collaboration focuses on high-performance innovation and community impact across the Americas and Europe. Key pillars of the partnership include:
Custom Performance Gear: The debut of eight co-designed, signature racing kits.
Expanded Lifestyle Line: Integration of NOLOGO lifestyle apparel into Simpson’s global competition schedule.
Content & Storytelling: A collaborative digital series highlighting the "behind-the-scenes" of elite BMX training and competition.
"Molly is a generational talent who continues to redefine Canadian BMX on the world stage," said Patrik Darabont, CEO of Tonbara Sports & Entertainment. "Securing this upgraded deal with a premium brand like NOLOGO Racing ensures Molly has the technical support she needs while providing a platform for her creative input on the gear she wears."
Since her Olympic debut, Simpson has become a fixture on the international podium. This partnership solidifies her role as a leader in the sport, bridging the gap between elite performance and minimalist style.
"I’m stoked to level up with NOLOGO for 2026," said Molly Simpson. "We’ve built a great foundation over the last few seasons, but this year feels different. Getting to help design custom kits and tell deeper stories about my journey is exactly the kind of creative freedom I look for in a partner."
The agreement includes options for multi-year extensions as both parties look toward the 2028 Olympic cycle.
Follow Molly’s 2026 season on Instagram @mollysimpsonn44 and explore the latest collections at www.nologoracing.com.
About Molly Simpson: Molly Simpson is a Canadian Olympic BMX racer and a premier athlete in the Elite Women’s category. A multiple-time national champion, she is recognized globally for her explosive speed and commitment to mentoring the next generation of riders.
About NOLOGO Racing: Based in France, NOLOGO Racing is a premium BMX and MTB apparel brand. It is defined by a minimalist aesthetic and a "performance-first" philosophy, providing world-class athletes with high-speed, high-comfort gear.
About Tonbara Sports & Entertainment Tonbara is a boutique athlete-first agency based in Toronto, specializing in high-performance talent representation, brand strategy, and commercial growth.
Media Contact:
Patrik Darabont
Principal
Tonbara Sports & Entertainment
patrik@tonbarasports.com