Professional Snowboarder and Olympic Hopeful Josh Bowman Partners with Thorlo for 2026 Season
FOR IMMEDIATE RELEASE
Professional Snowboarder and Olympic Hopeful Josh Bowman Partners with Thorlo for 2026 Season
TORONTO, ON – January 14, 2026 – Tonbara Sports & Entertainment is pleased to announce a new partnership between U.S. professional halfpipe snowboarder Josh Bowman and Thorlo, the industry leader in performance-padded hosiery.
As Bowman enters a critical Olympic qualification year for the 2026 Milano Cortina Winter Games, he will serve as a brand ambassador for Thorlo, leveraging their clinically tested padding and THOR•LON® technology to support his rigorous training and competition schedule.
Following a remarkable recovery from a significant ACL injury in 2024, Bowman’s return to the World Cup circuit in 2025 has been defined by his resilience and technical precision. The partnership with Thorlo emphasizes a shared commitment to "protection beyond the board," focusing on foot health, comfort, and performance under extreme conditions.
"In snowboarding, your feet are your connection to the board, and if they aren't protected, your performance suffers," said Josh Bowman. "After coming back from surgery, I’ve become even more intentional about the gear I use. Thorlo’s technology provides the padding and support I need to stay in the pipe longer and push my progression without worrying about boot pressure or fatigue."
As part of the multi-faceted agreement, Bowman will be featured in Thorlo’s "Built for the Journey" marketing initiatives, highlighting his road to the Olympics and the importance of performance-driven gear in high-impact sports.
"Josh’s journey of recovery and his drive to compete at the highest level represent everything the Thorlo brand stands for," said Deion Adams, Vice President of Tonbara Sports & Entertainment. "We are excited to align Josh with a brand that prioritizes the longevity of the athlete. This partnership ensures he has the best foundational support as he chases the Olympic podium in 2026."
For more on Josh’s journey, follow him on Instagram @joshbowman and visit www.thorlo.com to explore the latest in performance sock technology.
About Josh Bowman: Josh Bowman is a U.S. professional halfpipe snowboarder and a multiple-time World Cup finalist. Known for his resilience and advocacy for mental and physical health, he is currently a contender for the 2026 U.S. Olympic Snowboard Team.
About Thorlo: Thorlo is the originator of activity-specific padded socks. Based in Statesville, N.C., the brand is dedicated to providing foot protection and comfort through clinically tested designs and proprietary fibres like THOR•LON®.
Media Contact: Patrik Darabont | patrik@tonbarasports.com